Rooted in purpose. Sowing seeds.
Connecting hearts and minds to spark meaningful change.
Our Services
Connecting hearts and minds through innovation, creativity, tech, and community.
Semeia Studio
Where ideas take root.
Semeia Studio is our creative lab — where we design, build and launch our own impact-driven projects from scratch. We bring together strategic thinking, innovation tools and a powerful network to create initiatives that generate real change — in Brazil and beyond.
Semeia Grow
Cultivating the innovators of tomorrow.
Whether you're a leader, entrepreneur or changemaker, Semeia Grow equips you with the mindset, tools and confidence to drive meaningful innovation. Through hands-on coaching, workshops and immersive programmes, we help individuals and organisations unlock their potential and turn bold ideas into lasting impact.
Clarity when it matters most.
Great projects deserve great execution. Semeia Navigate is our project management and advisory service — guiding teams through complexity with structure, heart and purpose. From strategy to delivery, we walk alongside you to ensure your project stays on track, on vision and on impact.
Semeia Navigate
Our Projects
Bold ideas. Real impact. Meaningful change.
BeUnity - building strong communities
We partner with beunity.io — a powerful community platform that brings people together through one simple app — to strengthen communities across Brazil, from condominiums and companies to favelas. With tools for communication, events, surveys and collaboration all in one place, beUnity makes every voice heard and every community stronger. Because real change starts when people connect.
Alternet Alliance - Uniting knowledge, healing the earth and guiding the future
Our vision is that Indigenous Nations governing their own digital territories — protecting what is sacred, sharing what they choose, connecting on their own terms.
A living network of sovereign digital territories.
Folia Tropical
Born in 2012 at the Sambadrome, Folia Tropical has spent over 14 years turning Rio Carnival into something bigger than a party — a true celebration of Brazilian culture, human connection, and inclusion. The first camarote in Sapucaí to offer Libras sign language interpreters for all shows, Folia Tropical doesn't just host guests — it brings people together, united by samba, joy, and the unstoppable spirit of Brazil.
Semeia Lab was born from an unlikely meeting — Brazilian soul and Swiss precision, united by one shared conviction: that people, when truly connected, can change the world. Together, Fernanda and Simon bring decades of experience across entrepreneurship, culture, technology, events and human development — always with heart, always with purpose. Two different journeys. One direction.
About us
Fernanda Junqueira
Fernanda doesn't just build businesses — she builds communities.
From leading Carnival enterprises to driving a tech sharing platform as CEO, from shaping fashion culture in Rio to advising businesses across sectors — her career has always had one thread: bringing people together and making life better for those around her.
A connector by nature, an entrepreneur by passion, and a mother who understands that real impact starts with people.
Simon Hirter
Simon has rarely stayed within boundaries — because the best things happen just beyond them.
From exploring the world as a professional extreme sports athlete to building award-winning events, from pioneering new approaches in tourism and education to coaching startups and SMEs for the Bernese government — Simon brings the rare combination of bold vision and proven execution.
Add certified expertise in epigenetics and innovation management, and you have someone who doesn't just build businesses — he rewires how people think about what's possible.
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Our Core- Values
People are at the heart of everything we do. We believe that real change begins the moment two hearts decide to move in the same direction.
Human Connection
Bold Purpose
We don't do things halfway. Every project, every partnership and every idea we pursue is driven by a deep commitment to creating lasting, meaningful impact.
Rooted Innovation
We embrace the possibilities of today's technology and creative thinking — always grounded in human values, cultural wisdom and the communities we serve.
Growing Together
No one grows alone. We cultivate networks, nurture collaboration and build ecosystems where individuals, communities and organisations can flourish side by side.
Our roots. Our compass. Our promise.
Opinião was entirely structured by Fernanda Junqueira.
From the conception of the business model—based on a hybrid logic of subleasing and sales participation—to the construction of all the necessary operational fronts, Fernanda designed the business in its entirety.
She was responsible for defining prices and tax structure, the initial curation of brands, the direction of the store layout, and the selection of key strategic partners, including accounting, legal, and operating system services.
More than creating a concept, Fernanda made its execution possible.
Opinião was born ready to operate.
Without her structuring, the business simply wouldn't exist.
Juliana Erthal Leonarda Chor
Founder and Owner of Opinião
Simon brought an extraordinary combination of entrepreneurial experience and extreme athlete mindset to his coaching and local founders felt it immediately. His energy, passion, and vision translated into coaching impulses that genuinely moved people and businesses forward.
Working with Simon was a privilege. His uniquely positive personality made "be-advanced" a better place.
Roger Neuenschwander
CEO be-advanced AG, Switzerland
★★★★★
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Get in touch
We’re here to listen, connect, and create something meaningful together.
Address
SEMEIA LAB SERVIÇOS LTDA
Rua Visconde de Inhaúma, nº 134, Sala 2001
20091-901 Rio de Janeiro
Brazil
CNPJ: 66.940.215/0001-09
© 2026. Semeia Lab. All rights reserved!